Case Study – Aggreko
Aggreko plc is a global supplier of temporary power generation equipment and temperature control equipment. The company has a turnover of £1.5bn and is the fifth largest company in Scotland. Aggreko produced a few sporadic videos over the years. However, in 2013 a conscious decision was made by group marketing to focus on developing digital content. Market trends were showing the increasing appetite from consumers to digest online content and Aggreko was keen to get ahead of the curve in the B2B space.
What we do for Aggreko
Global digital partner producing all their video, animation, infographics and still photography.
Locations filmed in
Senegal, Niger, Zimbabwe, Russia, Australia, South Africa, Singapore, USA and Guam.
Over the past four years we’ve produced over 40 video and animations for Aggreko
When you work with an agency you need to know that they know their stuff, invest passionately into your projects and can be trusted to get the job done beyond your expectations. To me, Shoot You fill all of the criteria.
Group Marketing Manager
Aggreko’s Goals and Needs
Aggreko needed a video production company with which it could develop a true partnership, a business that:
Had a proven track record producing high quality video using the latest technology to deliver content on brand and adhering to the company’s tone of voice.
Could facilitate actual shoots in some challenging and often remote locations, whether a power plant in Guam, oil fields in Romania, a mine in remote Western Australia or bustling streets in central London.
Could lend their expertise and provide guidance on creative ways to enable Aggreko to push boundaries in content creation for a traditional B2B company.
Was cost competitive and able to deal with short lead times.
In 2016 Aggreko required fresh digital content – especially video and animation – and it needed to align with the new brand and tone of voice. Aggreko called on Shoot You to deliver an aggressive marketing programme.
The videos would also be repurposed for use by other Aggreko departments such as investor relations and public relations. Aggreko marketing managers in several regions required content to be repurposed for their local markets.
The content Shoot You produced would also be repurposed by many of the associated agencies (e.g. PR) working with Aggreko. These agencies also required digital content to implement and support their own promotional initiatives for Aggreko.
Shoot You made Matt Wright key account manager/senior producer. Matt streamlined the business processes to ensure slick turnaround times during pre and post production.
Over the past four years, Shoot You has produced over 40 video and animations including:
Multiple case studies at global locations (Senegal, Niger, Zimbabwe (above), Russia, Australia, South Africa, Singapore, USA and Guam) requiring interviews with Aggreko’s clients, B-roll and animation.
Production of animations and video for sales conferences and events (including Glastonbury, Cirque du Soleil (above), and America Cup).
Production of HR Videos for employees in different departments within Aggreko. Many of these were repurposed as part of a recruitment drive.
Repurposing of all content for different territories and different channels.