Promoting free movement in the EU
The EU wanted to highlight how member citizens are able to work in any EU country. We used stop-frame animation to create a stylized look and feel that would appeal across Social Media. Each 8-second clip took five days to film, with considerable time spent in the pre-production stage to make customised props and build sets. Each clip was a visual metaphor for an aspect of EURES – the programme that promotes the free movement of labour within EU-member states.