HPE needed a visual metaphor to highlight the devastating affects of Ransomware. We developed a creative that used ink permeating a tank of water, an LTO tape made of ‘ice’, culminating in a massive explosion. One of our favourite shoot days in the studio, complete with an explosives expert and a Phantom Flex, shooting 1000 fps. Client feedback was: ‘amazing video… you start and you nearly forget to breathe’.
Amazing video... you start and you nearly forget to breathe'– Global Marketing & Sales Director – HPE