HP drag racing

Testing to the extreme


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HP asked us to come up with an original concept to demonstrate the robust nature of tape as data storage. We hired the race track at Santa Pod, UK and had an HP-branded racing car drag the tape around the track.

At speeds of 167 mph, the film captures both the speed and anticipation felt during the experiment. The tape survived and this compelling footage is a great demonstration of its durability.

Shoot You have worked with HPE for the past ten years. Their animation and video productions have been a central plank of our global sales, training, and development. Superb service and great fun to work with.
– Global Marketing & Sales Director – HPE