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DG JUST

Sustainable Consumption



Sustainable consumption is about making systematic change. It is one of the UNs sustainable development goals and was one of four educational videos produced for their #EU4Consumers campaign.

This video was commissioned to highlight how we can do better with less. The aim was to encourage people to think twice about their buying choices to reduce their impact on the environment. We made the decision to film young people making informed buying decisions and mixed this with provocative, emotional stock footage to target a wide audience and create as much impact as possible.