J.P. Morgan supporting business

Encouraging change

When you’re making changes to the way you work, a video featuring talking heads of your employees can help spread a positive message of change to the rest of the workforce.

Change can be perceived as a top-down imposition, to be resisted. It needs to be introduced carefully and if it can’t be done face-to-face, a talking-head video can perform the same function.
JP Morgan was in the process of introducing a new document management system and wanted a video that used employees to explain the benefits the changes would bring to the company. They asked

Shoot You to produce a video that combined talking heads of their employees with shots of them in their working environment.

It was essential that the enthusiasm of staff who had been working with the new systems be conveyed to enthuse the rest of the employees.

A sense of movement

While talking heads themselves are usually static shots, we chose to intercut these with very dynamic images showing JP Morgan employees in their work. Shooting with multiple cameras and cutting between them also brings a sense of movement to these talking head videos.

Employees were chosen who were able to speak in a naturally enthusiastic way about the changes and the benefits those changes bring. We used an interviewer asking leading questions to cover the topics the clients wanted and cut soundbites from their responses.

The interviewees in this video are relaxed and informal. The atmosphere suggests changes being made are part of a bottom-up effort to improve working for the benefit of everyone.