CEO of Aggreko Chris Weston talks about the company’s performance in 2017.
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Talking to your audience
In public companies, addressing investors is made simpler with a talking head video. Investing is all about trust, and people are more likely to trust information from a person talking to them than a stream of impersonal statistics.
Talking directly to the camera creates the illusion of a personal encounter with the audience, and carries lots of non-verbal cues that help the viewer build a relationship of trust with the person on-screen.
Aggreko wanted to talk directly to its investors about the company’s performance in 2017 so it asked Shoot You to film a talking head with its CEO, Chris Weston. As there would be plenty of statistics and figures to include, they wanted to combine the talking head with on-screen graphics that emphasised the most important points.
Setting the scene
Corporate communications videos are often filmed at the offices of the company, rather than in a studio, as it puts the subject in an environment that seems appropriate. This helps put the subject at ease, and contributes to the effect of a natural encounter by the audience
For the subject, talking directly to camera can feel a little awkward but it does allow for the use of an autocue which can be invaluable when there’s a lot of detailed information and statistics to impart. We find even inexperienced speakers can quickly get to grips with autocue and can deliver monologues that are convincingly natural.