Aggreko employee talks about the variety and benefits of his work.
Above: Opportunities and variety within the company, filmed in Texas.
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An honest approach
Corporate video can take advantage of the talking head interview to lend authenticity to its messaging. When audiences can immediately see who is talking, they can evaluate their appearance, body language and other non-verbal cues that are absent from a voice-over.
A well-delivered talking head can therefore add a great deal to the perceived truth of the message. In corporate communications, a video that achieves this is valuable.
Aggreko asked Shoot You to interview some of their employees to get an impression of what it is like to work for the company. The videos would be used for recruitment purposes so it was essential that the videos came across as honest and unforced.
The art of interviewing
Shoot You’s directors and producers have a wealth of experience producing talking head videos and we are skilled in making our subjects comfortable with the sometimes unnatural experience of talking on camera.
We interviewed several Aggreko employees for these talking head videos. As we intended to remove the questions from the final edit we created questions that encouraged the subjects to respond with longer, more anecdotal answers.
Part of this skill is creating an on-set environment where they feel comfortable with talking at length, just as if they were having a conversation with a friend.
Here we intercut with on-location footage which gives further weight to the subject’s responses by showing him in his work.