3D (Cinema 4D) to promote the benefits of a new drug launch programme.
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Video: a tool for consistency
Corporate video can be a powerful tool for communicating procedures and methods.
Maintaining consistency of approach across large companies can be challenging. That’s why many choose to create corporate videos that detail how things should be done.
A video can engage people better than a written procedure, and it can be easily translated to other languages if it is destined to be deployed globally.
AstraZeneca is an international pharmaceutical company with a big presence in the United Kingdom. They approached Shoot You with a brief to create a video explaining their Launch Capability Programme.
This would be an internal communications video, aimed at getting teams prepared for the launch of new products. Their 6-stage Launch Focus Areas would form the backbone of the video.
A broad appeal
AstraZeneca wanted an animated video with a very modern feel. 3D graphics allowed us to achieve this, giving a highly dynamic and colourful feel that would appeal to employees in all locations.
We build the video around the Launch Focus Areas – utilising the company’s own graphics and converting them to 3D so they could be manipulated and animated.
The characters we created give this production real character and will be a recognisable aesthetic to anyone familiar with video games.
The script provided by the clients had a clear narrative that translated well, the result is a video that clearly communicates the Launch Capability Program in a light-hearted way that encourages adoption of its principles.
Taking Pharmaceuticals Forward
AstraZeneca spend £6 billion a year on research and development. In a field where investment in time is equally substantial, achieving a return on successful products matters.
To assist their staff in achieving this, they created the Launch Capability Programme. Providing a training and operational framework for activity up to 2 years before launch.
Training calls for wide appeal, in an organisation spanning the globe. They requested a video which would adapt to varying markets and cultures.
This included getting across the flexibility built into the programme. Able to be tailored to local conditions, or support individual team needs.
Building Internal Knowledge
An industry leading focus on internal development helps AstraZeneca stay ahead of the field. Video is a key part of training and in this case, required a clear, neutral approach.
Animated characters were created to appeal across locations. The tone of the video remained friendly and reflected the brand ethos staff would feel at home with.
Clear information from our client’s script is essential and leads the way. This will still be better absorbed if viewers feel comfortable and can focus,
We understand this healthcare video proved helpful in taking the programme on board. A useful tool for a supply chain which is people driven.