Increasing the use of antiretroviral therapy (ART) to treat HIV
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Business and medicine
Sometimes, a video is required to highlight a healthcare success and let people know that their efforts are working.
The Global Fund Partnership is an organisation that aims to bring about the end of epidemics like AIDS, tuberculosis and malaria.
McKinsey acts as advisors to the Partnership. They asked Shoot You to produce a video that celebrated the increased use of antiretroviral therapy (ART) to treat HIV – a real success story in treating the illness.
The aim was to demonstrate the achievements to stakeholders who had worked together and encourage them and others to continue doing so in the future.
An engaging visual style
It was a pleasure to work on a healthcare video with such an optimistic message.
When you’re discussion a health issue as sensitive as HIV, it’s important to strike the correct tone. This video takes a very positive tone in the voice-over, in accordance with the statistics in the video.
Hand-drawn animation is a highly engaging visual style that leads the viewer through a strong narrative. As the drawing builds, gaining detail as it goes, it holds audience’s attention and ensures they continue to watch until the end.
In this case, there was still a considerable amount of information to squeeze in, and hand-drawn allows for the accumulation of this on screen. The run-time here reached 5 minutes but due to the fun animation style and the positive message, it never outstays its welcome.
Business & Medicine Combine
The Global Fund is a partnership designed to accelerate the end of AIDS, tuberculosis and malaria. Governmental and private sector organisations working together to broaden expertise.
McKinsey have offered support for a number of years and provided key people at board level. Their wish is to see business strategy used for the benefit of healthcare.
Shoot You were asked by McKinsey to create a video which would reach out to professional stakeholders, show what could be achieved by all involved following a plan.
Whilst the video was aimed at the medical and pharmaceutical sectors, rather than the public, still valuable to make this a pleasure to watch and ensure key points stayed in memory.
Using Animated Video
A powerful, international story, such as the fight against AIDS, is best told in a format all are familiar with. No barriers to viewing, simply a wide appeal across cultures.
The graphics can be translated, although the principles would be understood by many viewers. Hand drawn animation has been seen in every country and has a timeless appeal.
Our animators first put together a storyboard, to match a detailed script provided by the client. A specialist artist then taking over, for what is time adjusted, live recording.
We understand viewers were pleased to see a healthcare video which reflected collective effort and objectives met. No better way to encourage future collaboration.