Helping The EU spread the word on the EHIC card.
A Healthcare Essential
The European Health Insurance Card (EHIC) is a key asset of EU membership. Providing free, or discounted medical care in 32 EU and EEA countries, exactly the same as their citizens would receive.
The EU Commission appreciate the ability of video to increase awareness amongst people of all cultures and ages. A successful production still needed to appeal across languages and social confines.
Shoot You were asked to produce an animated video, so often effective on healthcare topics. This would be translated into 27 languages, although easy to follow and remember for everyone.
Our client provided a detailed script, for us to turn into a memorable, easily watched message.
Building Wide Appeal
A pinboard is a recognised information provider across countries and age groups. This would act as a base for a video using a range of animation formats, from hand drawn, to transformed real images.
Our team created a complete storyboard from the script and a first stage voiceover. Varying disciplines and specialists assisting in the production, to take this to a final draft.
A professional voiceover recorded in our studio replaced the temporary input, a sound track blended in to match the pace of the video. Just a little fine tuning throughout to achieve the right balance.
After translation, the EU were supplied with a number of formats, for a well received healthcare video.