Animation to increase awareness on the effect of high alcohol consumption.
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A digestible message
Video can be used to make an unpalatable message a little easier to swallow. When you’re trying to change the behaviour of your audience, it’s important to get them onside with a video that engages and entertains, and avoids lecturing.
The non-profit organisation, United European Gastroenterology aims to improve the prevention of digestive diseases, including cancers of the digestive tract.
They approached Shoot You to create them an animated video that would highlight the risks of alcohol consumption in developing many such diseases.
With alcohol consumption being firmly culturally entrenched in the UK, adopting the correct tone would be essential to a successful video.
UEG specifically asked us to create a video that was audience neutral. It had to be serious enough to appeal to industry professionals but also simple and entertaining enough to be shown to the layman public.
The universal appeal of motion graphics meant it was the obvious solution for this video. Bright, colourful, 2D graphics were used to present the core messages that the client wanted to deliver. The result is a video with universal appeal.
It would also need to be translated into each of Europe’s 27 languages as it was destined to be used across the European Union. This is facilitate by keeping on-screen text to a minimum and using the visuals to support the more detailed information in the voice-over which was re-recorded for different countries.
Spreading Health Messages
Shoot You were asked to produce an audience neutral video. To prompt thought amongst the public, professionals and legislators, on alchohol consumption in Europe.
In the UK alone, we have around 8 million people who binge drink and 350,000 hospital admissions each year directly related to alchohol. Neither are many people aware of the wider health risks.
Although direct public campaigns contribute, simply bringing reality to mind can achieve greater culture change. Allowing individuals and influencers to share a key message.
The video needed to plant a seed, rather than be hard hitting. An explanation of the damage an activity can cause, which to many is pleasurable.
An International Audience
Once complete, the video would have new voiceovers in Europe’s 27 languages. Graphics could also be easily amended, although the core of the production would remain.
The wide appeal of animation offers a perfect solution, suited to impart information in a clear, even handed manner. A globally understood medium, which can be free of age, race, or nationality.
Presenting core facts our clients wanted to see also works well in graphic form. They are far more likely to stay in viewers minds than they would as part of a narration.
This healthcare video has been well watched. We hope the message triggers useful thought and helps everyone enjoy themselves in a safe way.