Promotional video describing how private equity companies work.
See Production Details »
Let us explain…
Explainer videos have become popular as changes to the financial services industry and advances in technology mean more and more people are considering investing. It is now possible for those of moderate means to take advantage of the same opportunities that used to be the preserve of the well off.
It’s important that newcomers to investing understand the complexities of the process as well as the potential risks and rewards involved. An explainer video is an excellent way to communicate this.
Listed Private Equity wanted Shoot You to make an animated video for them that explained what a private equity company is and how it works to a layman.
The video needed to feel inclusive, and cover a lot of detail without overwhelming the novice investor.
A clear picture
Describing how private equity companies work in a short, animated video was a challenge. There’s a lot of information to cover and the risk that too much detail will turn audiences off.
Listed Private Equity understood this and chose a slightly longer run time. This gave us the space to stick to a very simple animation style with plenty of white space and limited on-screen text.
The resulting video has a distinctive and classy visual style using textured 2D graphics that have plenty of room to breathe. The look and feel is one of a serious, professional company that fully understands its business and its place in the historical context of investing.