Animation used to describe an investment strategy.
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Video: a sound investment
Video offers financial services companies a valuable way to communicate with their clients. In recent years, as markets have seen highly volatile periods as well as somewhat depressed ones, it’s become ever more important to explain investment strategy to clients.
The financial industry can be jargon-heavy which can unnerve some investors. Animation is a good way of showing the meaning of specialised terminology without talking down to people.
BlackRock Investment Management wanted Shoot You to produce an investment strategy video that set the scene of an unpredictable market and outlined the strategy chosen by them to navigate these choppy waters.
They wanted to use a hand-drawn animation style that would simplify the subject without being patronising, and present a safer option to investors.
Striking a balance
Using a hand-drawn style, building up larger pictures from smaller elements, we were able to create a video that explained in simple terms the causes of some of the instability in the markets.
Unusual market conditions call for new strategies, so a large portion of the video was dedicated to explaining the way that Absolute Return Strategies can offer better returns in uncertain markets.
The style we chose was informal, without being too cartoonish – striking an appropriate balance that would appeal to both expert investors as well as relative newcomers.