Animation to demonstrate how mobile technology can increase footfall, customer loyalty and brand engagement.
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Engaging with technology
Can a video help explain the way mobile technology is being used to reach customers? We know it can, because we’re regularly asked to do exactly that.
Mobile technology is increasingly utilised as a way to build and maintain a brand. It allows us to directly reach our customers in ways that were previously impossible. For many companies, used to working in traditional ways, these concepts are not intuitive and the potential needs to be explained.
For others, mobile technology is built-in to the business model. Eagle Eye is a company that facilitates customer engagement through mobile devices.
They asked Shoot You to create an animated video that would help demonstrate to their clients the ways in which brand engagement can be enhanced through mobile.
Build a better brand
Eagle Eye are the experts in brand engagement through mobile. The video they wanted was a hypothetical case study of how a customer can be engaged through their mobile device.
We created an animation that described the experience of brand engagement through the eyes of the customer, framed completely in terms of the benefits to them.
Using and isometric perspective, we were able to create a 2-dimensional animation that has the appearance of 3d. It’s a light-hearted, fun style that reflects the idea of a night out while providing enough detail to convey the message that Eagle Eye wanted.
The resulting video is clear on the strengths of mobile technology for brand building.