Case study of a portfolio client.
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A study in video
Corporate video does a great job of explaining your business to other potential clients. It combines information with a personal touch, a real insight into the way you work and the way your company thinks.
Electra Partners are private equity investors, finding small companies with big potential for growth and investing in them.
They asked Shoot You to produce a series of case studies on businesses that were in their portfolio, aiming to explain their investment rationale and shine a spotlight on businesses that might not be on the market’s radar.
The videos would be entirely live-action, including talking-heads from the case studies management, and Electra partners.
A complementary approach
In this example, the case study is the UK shoe maker and retailer, hotter. Peter Taylor, MD at hotter was the natural choice for a talking head with his relaxed on-camera presence and obvious enthusiasm for the business.
We intercut Peter with shots of hotter’s retail presence and their manufacturing facilities. We were able to give a very concise overview of the business in a short amount of time.
Electra Partner Alex Fortescue was also interviewed for the film, providing a clear insight into the rationale for investing in hotter.
Alex’s more formal talking-head interview provides an interesting contrast to Peter Taylor – the result being a sense of a highly competent and professional investment company that is well positioned to take advantage of the opportunities innovative smaller companies provide.