How Herbalife support their employees with valuable incentives
Above: The rewards for successful members: See production details below.
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International is a US based, multi-level marketing company. They develop, or sell nutrition, weight management and skin care products globally.
As a key supplier to Herbalife, Shoot You were asked to create a corporate incentives video, to highlight opportunities for sales staff (holidays) in an entertaining and engaging way.
We created three possible pitches, with our client choosing the option of one model, scrolling through a series of different holiday scenes.
Danielle Holbrook cast in the role. Not as a glamour model but to represent the aspirations, age group and friendly approach of many Herbalife sales staff.
A large living room in Kingston Upon Thames was selected as a location. Ideal to fit in the green screen frame and all the crew, also a logical image for sales staff who often work from home.
The crew shot the entire video on a Canon 5D. As the video extensively used green screen, for background plus a match cut foreground, the challenge was to choreograph what the model had to wear with the imagery to be shown.
No sound was recorded at the time and much of the magic would follow the shoot, yet everyone needed to be aware of how the finished video would look, the spirit to be captured.
How this video felt would be important. Sales staff may see this on the web but also at sales meetings where corporate staff worked to create an atmosphere of excitement, reward.
The tone and flow needed to match the feeling. Editing focused on timing, pace, music matched in. Holiday locations mattered, although completing the video was truly about staff seeing the opportunity.
Herbalife recorded their largest ever global turnover the following year, sales stimulation a clear factor. Danielle was the star of this corporate promotional video, we would like to think Shoot You played a small part.