Stop frame animated video merging with real world broadcasting.
Above: The magic behind high quality television.
See Production Details »
We were commissioned to create a promotional video for BBC Studios, a unique production facility recognised as a leader in their field.
Simply showcasing the professional facilities they offer would not be sufficient. They needed a vibrant message reflecting the shows they created.
We chose stop frame animation to form an engaging intro and outro, blended into footage of the amazing output their studios produce.
The video would showcase their staff at work, the value of live audience, instantly recognisable productions, in a spirit capturing the rhythm of a modern studio.
When studio interiors are designed, they are first created as a scale model, so everyone can see what’s intended and plan for the production.
We adopted this idea to create an empty model studio. Bringing the crew into shot through hand drawn animation, yet still serving a real production.
The stop frame animation took two days, recorded on a Canon 5D using DragonFrame. We then match-cut to the real footage, including the George Lucas stage using a drone (hard not to think of Star Wars battles).
Further studio footage was captured using a mix of freehand camera work and Sony A7s on a stabilisation rig.
Creating promotional assets for a company who are themselves a production leader invites care and timing. The production stage had given us wonderful base content, our staff set to work building a video to match.
With an interesting subject to work on, the final cut came together well. Flowing as intended and topped off with a suitable music track.
The video is now being used to promote BBC Studios and Post Production. A corporate video which was a pleasure to make and we understand, an equal pleasure to view.