Using social media to target key demographic.
Above: This documentary style approach was an interesting and creative departure for JP Morgan.
See Production Details »
JP Morgan Brief
JP Morgan Service Corps is one of a series of videos produced globally to illustrate how JP Morgan can really help organisations.
Four JP Morgan teams worked closely with four non profit organisations for three weeks to expedite their progress. Shoot You were asked to provide a video documentary of that progress.
To that end video content was recorded provided via iPhones from participants and this was combined with professionally shot video interviews and B roll from our crews. The documentary content was subsequently diced and spliced for use on social media to ensure the key demographic of ‘millennials’ were reached.
This documentary style approach was an interesting and creative departure for JP Morgan to reach a key audience. The key for Shoot You was to be very organised during preproduction and very, very organised in terms of collating and recording the footage as the story in each of the four organisations unfolded.