Cisco use case study video to explain one area of their vast business to other areas
Above: Explaining support from the viewpoint of customers.
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Cisco is a global communications and information technology company. Services they offer are increasing exponentially.
They have become so large, that video case studies are needed to demonstrate to other areas of the business what everyone else does.
Apart from getting to know their own company, other departments have the opportunity to see ideas and approaches being used by colleagues, which may prove helpful to them.
This was not meant to be a sales video for external use, simply to give a genuine view of the people and their work. Allowing employee interviewees to steer the narrative of the video seemed natural.
Alongside the staff, we wanted to demonstrate the features of the business and the emphasis on customer requirements.
Internal, or external, corporate videos should not be too long. To show information in a reasonable time frame, we would combine interviews with graphic overlays.
Two cameras were used to record the interviews, one tripod mounted, one on a slider. This helped bring freedom to the interviewees, who in all cases chose a natural interview, rather than using a porta-prompt.
A range of background shots of the working environment were shot with a Konova slider and a Libec jib. These would be used to balance people with a visual representation of their role.
Text describing key elements of the business were tracked onto moving shots, Plexus used to make interesting straps to run alongside the interviews.
A core point being to remember that viewers did not know about the operations of others, the whole point of the video.
Just a little final editing, as Cisco’s staff had filled their role well. With care to blend in with their interviews, a bespoke sound track was added and we were ready to roll.
Cisco were delighted with the result. They felt their internal corporate videos helped increase understanding within their business.
Their own staff believing the video demonstrated applications of technology in one area, which could be applied in other areas.