The Commission needed a way to explain parental child abduction across the EU.
Above: Sensitive support for international couples with children.
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The European Commission required a video to explain parental child abduction and the legal ramifications. Incidents of abduction have doubled in a decade, often following separation, or divorce proceedings.
One parent may remove, or retain the child from the other. They may not think the situation through, or believe they could gain an advantage in expected child custody proceedings.
Any parent would be breaking the law, although this video needed an educational approach. The subject would be approached with sensitivity, without scaring, or demonising parents.
A complex and emotive subject required careful planning. Shoot You worked with the BBC to create different treatments, to provide a clear message and work in a video format, across national borders.
A “Jeopardy” style storyline with a twist was chosen. The narrative device of picture in picture used to create a sense of drama, engage the audience and build up to reveal a happy conclusion.
Actors were cast with the assistance of a trusted agency. Permission to shoot airside at London City Airport obtained, with logistics and timing planned to support the unusual location.
Shooting in an airport means allowing for activity there, going through security every time our crew went airside. Important to factor this into the schedule of everyone involved, to ensure a smooth shoot day.
With our guide track recorded, the video images were cut to match. Our editor needed to create a sense of multiple events happening in tandem.
They still followed a clear story line. All aspects woven together in a visual seam, to tighten and support the narrative.
Ensuring a final cut and the chosen music blended with this narrative helped viewers focus on the content. Drawing them in, rather than allowing room for distraction.
Shoot You were pleased to work with the BBC and EU, on a corporate video production with an educational and social message.
Editions of the video were revoiced and delivered in 27 different languages. We truly hope they helped parents across Europe.