On 23rd Jan 2018, the government launched the Open Banking initiative. This opened the way for new products and services to help customers and SME’s get a better deal. This involved several ‘Challenger Banks’ gaining access to financial information traditionally held by the big nine banks.
Client Case Studies
Open Banking Brief
Shoot You were asked to produce video and animation content to support this government initiative. This involved coordinating a series of in depth interviews with key people within ten of the challenger banks. The interviews would garner views on how the Open Banking initiative would affect them and the customers they served.
These interviews would be set within a more general context to address how Open Banking would help with ‘Fintech’ banking in general.
Shoot You allocated a producer to manage the entire production. Their job was to liaise between the client and the challenger banks we needed to interview.
As each interview was scheduled the producer had to coordinate the crew (two cameramen, a sound man and the client) to film at various locations throughout the UK.
In order for the video to ‘speak’ to a young audience the content needed to look contemporary. So, the crew used a slider to create movement within each of the shots. They created shallow depth of field during production and finally graded the footage to provide a more cinematic feel.
After each interview post production commenced with the – wonderful – Laurence Vine. Laurence quickly became familiar with the client’s brief, the objectives of the production and the polished style the producer (and client) wished to create. As a consequence, we were able to deliver accurate first versions of all the interviews.
Prior to launch a social media (FB, Instagram, Twitter) campaign was developed to promote the Open Banking initiative. This used edits from the content we had filmed to trail the release of the main videos. A three-minute montage of all of the interviews was also produced and used at conferences and events.
From script to screen Shoot You were a joy to work with. The extremely tight deadlines didn’t phase them and the videos they produced were superb. A very professional and client facing production company. Look forward to working with them again soon.
Head of Creative & Brand