An animated video introducing the thinking style of a progressive company.
Above: Inspirational footage to inspire loyalty and ideas: See production details below.
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Aimia is a Canadian company which manages loyalty programs internationally, including Nectar in Europe. Shoot You were asked to make an internal communications video, to inform and inspire new employees.
Staff could have been used in a Talking Heads approach but even at senior level, they can change. To avoid future amendment and to produce work which would stimulate interest at all levels, everyone agreed on animated video.
A voice over script was written in collaboration with Aimia, bringing in elements they required. The script providing a structure for the video.
Once complete, we recorded a voiceover guide track at our in house studio. Still images were then drawn against the guide track and the draft animatic sent to our client.
After a few amends, Aimia were happy with the animatic and the process of taking this to a more polished stage began in earnest. Each slide worked up to a finished image.
We suggested a variety of musical styles to Aimia, a key part of this video. Once agreed, a bespoke music score was created to sync with the slide progression.
Animation of the still images and transitions between images were developed, with the music and initial voiceover track the guiding lights.
Animated video is about timing, a natural flow for the viewer leaves their attention free to focus on the content.
Editing was minimal, although key to a smooth production and to tie in with the score. Where an employees role is represented by the sound of a violin, other instruments coming in to fill their role in the “orchestra” (the organization).
Once all parties were happy with the final animation, a professional voiceover replaced the guide track. Bringing to life a corporate staff video which employees could relate to and enjoy.
This animated video was delivered in a range of formats, each having an alternative, French version, to be used in Canada.
The feedback we received from management and employees suggested they felt this was an immersive and valuable way to show the company’s thinking.