Helping BlackRock explain a financial concept to potential investors.
Above: Animated video explaining absolute return investing.
See Production Details »
As global leaders in investment, BlackRock find that individual videos for the funds they run help draw clients in. By enhancing the position of their brand and making complex concepts easy to understand.
As part of a series, BlackRock commissioned Shoot You to produce animations around the Absolute Return Fund offered by their Australian office.
Animated video in general and hand drawn animation in particular are a great approach to simplify financial information,
The first step was to work with BlackRock to devise a script from which a storyboard could be developed. To this end we worked closely with the helpful financial and communications staff at Blackrock.
Alongside the written script, we recorded a voiceover as an animation guide to work along side the storyboard. This combination of storyboard and voice over ensured we didn’t go up any blind creative alleys.
Post production meant bringing the storyboard to life which was achieved to the clients deadline of just two weeks. With the animated video timed to perfection and the voiceover professionally recorded, a clear message was ready to roll across muti-formats and multi channels.
BlackRock currently use the animation on their website and on various presentations.