Motion graphics for the EU promoting export control of dangerous goods.
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A picture of progress
The European Union’s CBRN Centres of Excellence is an initiative to restrict the import and export of materials that could be used to create chemical weapons and weapons of mass destruction.
The European Commission regularly uses video to spread its messages to its citizens. Animated videos allow information to be delivered in a visual way, so even when the content is disturbing or potentially dry, it is easy to understand and digest.
Shoot You was asked to produce a short, animated video. The video would include a brief history of chemical weapons and WMDs. It also touched on the role played by less tangible ‘goods’ such as knowledge and expertise.
Drawing the right conclusion
Export control is a complex subject that is hard to visualise in an engaging way. The European Commission understood this and wanted us to include a lot of information about the end result of poor export control – not to frighten but to firmly establish the importance of the work being done.
Our animators came up with graphics that showed chemical weapons and WMDs in a way that conveyed their seriousness without explicitly reflecting the horror of their use.
A timeline is a great way to cover the history of subject like this quickly, touching on the key developments and incidents people remember from history. Once the attention of the audience is established, the video can then concentrate on demonstrating the work the EU is doing.