Animated Corporate Message

SABMiller created a vital risk assessment tool, needing to be understood.

Above: Explaining business critical global water supply: See production details below.

See Production Details »

SABMiller Brief

SABMiller are a multinational brewing and beverage company, with operations in 80 countries. An essential supply need for their products is good quality water.

Environmental change, population pressure and regulation could bring risk at any of their global locations. They created a state of the art risk assessment package for use throughout their group

A complex tool would need to be put across to each company in a clear way. Shoot You were asked to produce an introductory corporate video.

Pre Production

Animated video generally and motion graphics in particular hold an incredible ability to make complicated topics accessible. In this case, the two would work in tandem.

They place pictures in the mind of the viewer, which communicate more than many pages of information could. SAB Miller and ourselves were delighted to follow this route.

Our client worked closely with us to create a script and storyboard. Covering every aspect of the risk assessment whilst explaining the steps to users. Creating a feeling of a manageable tool, there to help, which truly was the case.

Production

The script became an initial voiceover, recorded in our studio. the narration and storyboard ideal guides for the series of still images created next, a first stage in real content.

A musical score helps this type of production to flow and a draft of this assisted, with the animatic then ready to send to our specialist team.

Animation

Their task to make facts, images and text come alive. To animate, perfect transitions, add motion, create a layered experience, yet one which appeared seamless to the viewer.

Timing for this video was a key aspect. With animation, music and voiceover brought near to harmony, to hold attention throughout.

Post Production

A relatively long and complex animated video production ensured our animators focused fully on detail.

Just a few final nuances in a visual sense, related adjustment to the music and a professional recording of the narration. The final animated video ready to view.

End Result

As we write this, SAB Miller have risk assessed 29 breweries across 14 countries. The achievement comes from the great tool they built and their internal back up.

Employees everywhere still need to be on board. Their first impression in many cases came from our video, we hope this helped.