The practical steps to consider in a creative process.
Above: How to choose a video production company, an emissary for your business.
Contrasting Skills For Unique Video
Every corporate video we produce is as individual as our clients but there is a creative path we normally follow. Whether making an animated sales video, or recording corporate interviews, similar disciplines apply.
You will see that pages on this website are often split into sections, brief, pre production, production, animation and post production. The end result achieved by different skills working together.
A vital stage, listening to clients, understanding their rationale and deciding what should be produced. There are general considerations, who the audience are, the budget and time frame but mainly the business purpose.
A creative producer will work with you to understand your objectives, refine the brief if you wish, suggest production options, such as animated video, or motion graphics. They will be able to supply examples of past productions, create a preliminary storyboard for your production.
Corporate video production is often about people, staff, or customers. Availability for interviews can be determined, your brand guidelines studied, so they are woven into elements. Most productions are background scripted, or require a voiceover script, we work with you to create them.
A production schedule will evolve from the pre production process. The outline script, or voiceover created at that stage dictates what will need to be recorded in terms of real world video.
Availability of people and locations can be determined, our crew and equipment booked for shoot days. With equipment to be rigged and derigged, these will rarely be less than a whole day. That day can also go quickly, we help with planning to ensure time is put to good use.
Crew size can vary but is often three people, a video director, lighting cameraman and sound engineer. They supply the skills and equipment, although we value the presence of clients at the shoot, your input matters.
Where animated video, or motion graphics are used, the production team prepare for this, finalising a storyboard and creating an animatic, a visual template. This phase also sees initial recording of voiceover and a background track.
The stage where specialist animators and artists take over, using the latest software, or pen and brush. Computer technology now achieves effects in hours which once cost substantial amounts, a touch of human flair still helps.
A combination which produces broadcast quality standard, whilst saving cost and increasing flexibility. Working on amends you decide on is often part of the process and now a far easier part.
With all agreed, animated and graphics sections are finalised. Also brought into sync with background, or voiceover tracks, closer to the video you wanted.
The final edit stage of video production has also seen a revolution in the past decade. Post production speed and creativity let loose, by virtue of video digitised onto a hard drive.
Different types of corporate video require varying amounts of editing. For real world shots, the best takes can be gathered, order manipulated, perhaps picture in picture adopted for sections to increase clarity.
Additional elements can be incorporated into production, still images, powerpoint slides, the final music track. A professional voiceover is often added to replace the initial guide, recorded in our own sound studio.
The most complex areas can be animated video, or graphics, although they tend to need the least editing. Created to a finished standard by our animation team, our editors primarily ensure they form a flawless part of the whole.
Neither is adding extra elements ever too late. Having viewed the video, you may decide to incorporate motion graphics, such as animating the company logo, or to represent key metrics, highlight a product or service.
Whether these needs, or a rotating 3D model, or animated flow chart, or any fresh ideas, we should emphasise that additions and changes are no problem. Video can be edited or enhanced at any stage, months later if you wish.
Shoot You offer a wide range of specialist staff, which makes the need to bring others in unlikely and allows us to be flexible. We can normally meet your requirements without much notice.
No hard and fast rule but each day of shooting tends to require two to three days editing, partly depending on the level of amendments you choose.
With this in mind and good availability at Shoot You, a final video being produced within ten days is not unusual.
You are equally welcome to book well in advance, or just come and talk to us about your ideas. Our final task is always to provide your video in any formats you choose, that starts with us listening to your needs and ideas.
Developing Our Guide
Shoot You want to help develop ideas for video and we are in the process of adding depth to this corporate video production guide:
Assessing Your ROI – Video is great to have but should be an investment, see how to measure:
Brevity and Strength – Essential ingredients in the rapidly growing business opportunity for:
How People Really Think – The objective of business communication is often to influence the process of:
Captivating Investors – A need which can be vital to any business and one requiring :
The Wider Picture – Take a look at the wide range of ideas which Shoot You create for clients:
A Touch Of Magic – The real world can be captivating, although an extra sparkle increases immersion:
Creative Video Skills – The basis for all we do and for devloping messages which stay in mind:
Our Video Archive – A recent addition, gradually building through videos people asked us to retain:
Collaboration Helps – Good videos are created by understanding a client’s requirements and business:
Combining Skills – Having all skills under one roof saves time, cost and helps create continuity: