A compelling way to showcase your company’s strengths to potential clients.
Above: Show your audience what your brand means, rather than tell them.
Video That Speaks For You
Demonstrating your company’s strengths makes sense. All the better if you can connect with your audience in a way which convinces them they have a strong use case for your product.
Seeing the value others found is a fundamental factor in establishing interest. We may be a touch sceptical but how many of us never look at web reviews.
A well produced case study video illustrates a proven track record, instills trust and confidence. The building blocks of business relationships, in place before you have even met.
Involvement & Belief
Dynamic video case studies make people feel they are participating, involve them in your story. They share in and want to be part of the passion your staff, or customers show.
Your staff can demonstrate the knowledge they hold and an equal willingness to share. The principles and ethos of your company are shown through believable events, not a staged presentation.
We could just interview you on camera, there are times this works but how much better to have a real tale to tell. One which fits with the business, or personal lives of those watching.
Case Studies Make Markets
Marketing seeks to convince customers that your product, or service meets their needs. Case study video production is about helping them see this fulfilment, often backed up by valuable, ongoing service.
Where your existing customers are involved in case studies, how much better this is than simple reviews, or media coverage. People believe because they view what was achieved with their own eyes.
Real events, not least with video as a visual medium, also make them more likely to share. We are all more comfortable telling others of genuine events, instead of slogans, or hopeful truths.
Neither is there anything wrong with sharing value you saw others find. A basis for human conversation and the foundation of good case study video. A clear message, truly delivered.
Making Case Study Videos
We naturally want to show the features and benefits you offer, just not state them. Our approach is to create engagement and trust, through subtly demonstrating your proven track record.
This may be high quality manufacturing of a product, a great level of support, a unique achievement. The core rationale of your business embedded in the minds of viewers, through an often straightforward story.
Where complexity of service exists, we try to make this simple. Clarity can be encouraged by the right approaches, scripts, timely additions such as motion graphics, or animated video.
Understanding and as importantly trust are based on clarity. They are the building blocks of any business relationship and so well suited to the visual feast that video provides.
Case Studies From Shoot You
Shoot You start by listening, to your ideas, to your clients where that fits. Every company has stories to tell, we want to hear them and take a creative approach to ensuring more people hear them.
We are leaders in the field of video production because we bring out your ideas and knowledge, not tell you what they should be. Our editors and writers are there to help, not impose.
Every technical facet is available, from script writing, to great camera work and editing, to voiceover recording. We can provide case study videos in any format, suited to the web, broadcast screens, or social media.
Above all, we take a partnership approach. By working in tandem, wonderful, communicative messages can be created. You are welcome to have a chat with us if you feel that approach will help.