A positive message for the Recruitment & Employment Confederation
Above: National support for a key business sector: See production details below.
The REC are the leading trade body for the UK recruitment sector, a multi billion pound industry. They offer vital support to companies and those seeking employment.
Whilst recognised as key partners by many clients, the REC still see improving the overall image of recruiters as part of their task. Achieving this through the “Jobs Transform Lives” campaign.
The REC wish to help recruiters put across a positive message and offer a toolkit to assist. They wanted the value of this represented by the genuine feelings of those in the industry, without too much hype.
A talking heads video was a logical solution. Although the purpose of the video was to engage with recruiters and encourage them to use the promotional toolkit, this would work better as a secondary factor.
Using the video to show the value of real people giving a positive industry message would help. To encapsulate key factors to promote and the honest support offered to REC members.
Main points were agreed and an outline script created. With the right parts of this allocated to the right people and shooting times organised, ready to roll.
The cameraman and soundman have a core place in talking heads video productions. Their adaptability allows the subjects to relax, as does the all important shoot director.
A range of staff would feature in this production, most not used to being on camera. Our director helps them feel comfortable, alongside gently leading and prompting, to maximise their message.
We used close shots with our highest spec camera, against a simple and often reduced work background. The focus on the people and a setting in keeping with a deliberate, no frills approach.
Our editors cut from the total footage, to snippets which would blend together and build the REC’s message. Just a few motion graphics added to highlight key facts.
A music track acted as a clear introduction and a quieter background elsewhere. The final talking heads video keeping the informal, direct feel our client wanted.
Thought was also given to how the video could be used on social media channels. The creation of a shorter yet cohesive version part of the editing process.
Feedback from those involved in making the video has been excellent. The footage is due to be launched as we write and all are confident of a valuable outcome.
This production was made to not be slick, or promotional. More to appeal as a normal conversation would and engage others who work in the same industry as those featured.