‘Talking Heads’ can include your staff to add authenticity
Above: A new holiday environment sublimely captured.
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Butlins Holiday Parks were investing £10 million, upgrading their resort facilities. They wanted Shoot You to produce a series of videos, the one above highlighting exciting changes at a key resort.
With the majority of their bookings taken online, well presented website video is essential to inform potential guests.
Holiday camps are enjoyed by guests but made by staff, better for them to lead the presentation than any temporary actor.
Butlins staff were keen to help, we hit the ground running with storyboarding and filming schedules. Our aim, to blend the great facilities with Talking Heads sections from key players and guests.
The number and type of scenes to be filmed required the latest film equipment. We used camera jibs to give stunning, wide range shots of the key facility, the indoor water park.
To create a fluid transition from one activity to the next, we chose Canon 5Ds with camera sliders, creating depth and beautifully smooth frames.
Water plays a big part in the Butlins experience, this was captured with specialised underwater cameras. For sports and water activities, we attached GoPro’s (small cameras) to helmets for exhilarating POV shots.
The footage can be slowed down in camera, to show the water splashing and rippling, or illustrate a sports activity.
An aim of Talking Heads video is to create a feeling of genuine communication. In this case, success also depended on producing a presenter led video without overpowering the prime element, the Waterworld.
The staff presenters needed to lead the content and flow of the video, although without this looking to be the case.
Editing for this video was about timing and balance, including on comments from guests, the people that matter. The Talking Heads sections had to to drive the rhythm of the production, not be inserts.
We provided the video in HD formats for the Butlins website and social media platforms. Last time we looked, the youtube version alone had seen around 100,000 visits.
A great example of why Talking Heads video is not limited to the boardroom, the same techniques can add so much to any presentation.