Catching Social Attention
The rise of social media means there are many more channels for a company (or a U.S. President!) to communicate their message in creative, dynamic ways. Shoot You works alongside you, or your agencies, to ensure your business harnesses the power of a revolutionary medium.
The Social Opportunity
Social networks impose time limits on video, which are welcome. Fast communication suits social media and clients ask us to help in two ways:
1. Producing bespoke video, or animation of 60 seconds duration, or less. Perhaps for brand reinforcement, promoting services, or products, increasing engagement in a campaign, or demonstrating healthy recipes.
2. Editing existing content we produce for them. A new cut, or voiceover, additional graphics, designed to work well in a social setting.
This could share the same purpose as bespoke videos, or help unify a message across different media. On company activity, sponsorship, public information campaigns, the relationships you are building with customers.
JP Morgan – An interview with musician Idan Raichel. Part of JP Morgans cultural promotion campaign spread by the Twitter hashtag #nextlist2017.
Asendia – Illustrating their cross border mail service. Produced in 26 languages, for one of the worlds leading shipping and ecommerce providers.
EU Commission – A compilation of three, 30 second, stop motion videos. Produced for social media, to promote EURES and freedom of movement.
Tess Ward – Cookery demonstration filmed in our Kitchen Studio . A famous food blogger, demonstrating how to use video on social media.
JP Morgan – Short edits of the original JP Morgan ‘Service Corp’ videos proved popular on Twitter. Raising awareness of their community initiatives.
JP Morgan – One of a series of videos shot in a 9 x 16 frame size. For use on Instagram (which doesn’t allow you to rotate the image).
Old Media Versus New
Traditional marketing models have been radically altered by social media. Once dominant TV advertising has a place but that place needs to matter with the substantial cost.
Search ads such as Google PPC, even the original Facebook ads, are having their thunder stolen by video. Facebook aquisition Instagram is seeing video grow at a rapid rate.
Youtube is a form of social network, although primarily search based. Whereas on Facebook, users scroll down their newsfeed. If they come across a video which might appeal, they check the content out.
Network choice depends on well honed targeting, to find the right eyes for your business.
Production Quality & Economy
Whilst longer videos can be posted on some social networks, short viewing times work well, as long as the video remains high quality.
Editing an existing video should be about creativity and engagement. Video is a pliable media, in terms of sound tracks, graphics, differing messages, or languages.
Bespoke social media video production also needs to be exceptional, in a busy arena. Cost savings still apply, a series can be created in one shoot, or be subtly edited for different social platforms.
The key is offering great content, matching the discovery mode, viewing patterns and objectives. From awareness, to creating clicks to a website, to immediate sales actions.
A Measurable & Integrated Option
Beyond encouraging action, social media video integrates with a campaign. You could target social users based on eliminating past visitors to your website, or Twitter IDs you already hold.
Data you have on a CRM facility could help mould a campaign. Show different videos to new and existing audiences, increasing individual relevance.
Social video metrics are equally valuable. Beyond individual campaign performance, you can measure brand recognition and assess the best channels for growth.
Your social media video may have been created on the basis of keywords, or topics people engage with, or search for. Their reaction data then provides increases understanding.
Your Social Media Video
Few brands can resist the strength of social media and are right not to do so. Neither can business avoid the immense pull and growth of video but there is a need for care.
Adding the formulaic, social branding videos you see so often has limited appeal. Success comes from being creative, not only with the videos themselves but in the overall strategy.
Social networks are an opportunity for imagination, which our video production team support. This starts with listening to you, sharing fresh ideas, you are welcome to get in touch.