‘UK Online Retail to be worth £60 billion in 2011’
(IMRG Capgemini e-Retail Sales Index)
In today’s wired World consumers often expect to see video of a product in action. A voice over led video is the best medium to explain and highlight the key features and benefits of any product.
Using motion graphics within the video allows the specific USP’s of a product to be addressed in forensic detail. Animated motion graphics can also be used to animate text such as customer testimonials or animate numbers e.g. money saved, performance increased.
Shoot You specialise in producing video of products and have all the elements required for professional video production in-house. We shoot on the format of your choice be it high definition, DV, PAL or NTSC for the United States. We can work to any deadline, be it weeks or just hours.
Recently it’s become possible to drag CAD files of products into our 3D design programmes. Products can be created from supplied CAD files; then animated in 3D space. Along with a voice over, this allows clients to illustrate the key product features and USP's e.g. by spinning the product or perhaps by exploding it to show the products working internal components. (We can also supply high resolution stills images from the animations we’ve created).
Of course, animation is often the only way to demonstrate how a product actually works. For example in the pharmaceutical sector we produce mode of action videos to demonstrate how specific drugs work on the body. Generally speaking the more esoteric the product or service the more animation will have to be created. The great news is that fabulous animations can be created for a fraction of their previous cost.
‘The top customer service attribute for 53% of respondents is “addresses my needs on first contact’
(Convergys 2011)
A good product video communicates complex information in an easy to understand way. In today’s on-line retail environment a product video might well be the initial point of contact after a Google or You Tube search.
Once a product video is produced we can supply it in the format of choice whether it‘s on DVD, to stream on-line from a website or social media or for use within a mobile phone App.
We can of course dub the voice over into any foreign language if required.
"Just a big thanks to you and the team for everything over the past three days. You seem to make what should be a very stressful affair somewhat painless and actually enjoyable. The Shoot You team are a credit and a pleasure to work with. Here's to the next time. "
Communications Manager EMEA - Mitel Marketing
Marketing Manager
Hewlett Packard