September 05 - Weber Shanwick

Shootyou work (pro bono) with Weber Shanwick to produce twelve public service announcements (PSA's) for the International Osteoporosis Foundation

In September Shootyou began producing twelve public service announcements for the International Osteoporosis Foundation (IOF). Working with Weber Shandwick, this -pro bono- work has involved us filming celebrities internationally such as footballer Paulo Rossi and nationally, 'The Bill's' Trudie Goodwin.

Each PSA has one person talking about how osteoporosis has personally affected their lives. The disease can be devastating especially in the third world where dietary requirements (milk, vegetables) are not met during childhood; this has repercussions for bone structure in later life. The tag line of each PSA 'Move it or Lose it' refers to the simple way in which all of us can easily offset the disease by performing regular, weight bearing, exercise.

PSA's relevant to specific countries will be shown on local TV and cinema. Copies will also be provided to National Osteoporosis Societies which will be streamed from their websites. A montage of all the PSA's will be collated for World Osteoporosis Day Oct 20 th in Bangkok and the following year in Toronto .

Recording PSA's has proved a relatively cost effective way for IOF to get their message across. As the focus switches slightly from nutrition to prevention in 2006-7 PSA's will still be in the promotional mix.

To download larger images for print right click and 'save target as'

Trudie Goodwin, Paulo Rossi, Erika Ender

Kelly Teasdale of Weber Shandwick says:

"This celebrity awareness campaign has been a fantastic way to raise the profile of the dangers of osteoporosis. It's relatively quick to record and edit an interview. Once recorded video can easily be re-purposed for use in cinema, local TV stations and to stream from the web".

"Weber Shandwick were nominated by Communiqué Awards for their work for IOF earlier this year".

Paul Sochaczewski of IOF says

"Shoot You have done a terrific job to produce these films under tight deadlines. We also appreciate that they are providing pro bono services, which IOF, as an international non-profit organization, greatly appreciates."

Quint Boa of 'Shootyou' says

"The speed with which broadcast quality interviews can be produced and supplied has accelerated with modern technology. This saves time on the ground: Trudie only had to give us ten minutes from her hectic filming schedule in south London in the morning, an edit was in Geneva early that afternoon."

"The number of 'talking head' interviews we record is on the rise be it celebrities, politicians or C level execs who e.g. can't attend an international sales conference. In the edit chromakey or complex graphics can replace boring PowerPoint slides while using of Portaprompt ensures interviewees stay 'on message'."

BBC News

"Osteoporosis affects 200,000 people a year in the UK. It is often known as the silent illness because many people do not know they have it till its too late. Although it is thought of as a disease of old age its now believed its roots lie on adolescence."

Additional Resources

http://www.osteofound.org/

http://www.webershandwick.co.uk/healthcare

http://news.bbc.co.uk/1/hi/health/medical_notes/428878.stm

View biography's of all PSA's

Contact details

Kelly Teasdale: 020 7067 0000 KTeasdale@WeberShandwick.com

Paul Sochaczewski: +41 22 994 01 00 psochaczewski@osteofound.org

Quint Boa: 07956 307 308 quint@shootyou.co.uk