August 05 - 3 Mobile Phones

Shootyou wins '3' Mobile phone account to produce nine video 'infomercials'

In August Shootyou won the account to produce twelve infomercials for '3' mobile phones. These videos are then 'pushed' to new subscribers of 3G phones. The productions included lots of chromakey, bungee jumping and, naturally, throwing a 25 stone man off the end of Brighton pier.

Alex Sumner of '3' says

"Video is the Holy Grail of the mobile phone industry, just at the time the cost of video production, and the timelines involved in putting a production together, have fallen."

"Using video as part of our marketing mix will only increase".

Quint Boa of 'Shootyou' says

"If Japan is any example, production of video for mobiles will only rise as 3G develops to incorporate dating, gambling and of course advertising via viral campaigns.' 'Sexy, funny, or thought provoking videos can be produced, and sent, for a fraction of the cost of traditional advertising campaigns. Yet major ad agencies seem blissfully unaware of the revolution taking place, it's reminiscent of how Royal Mail was usurped by e-mail.

Additional Resources

BBC News news.bbc.co.uk/2/hi/business/4413461.stm

Contact details

Alex Sumner 07967 585 866

Quint Boa: 07956 307 308 quint@shootyou.co.uk