The birth of mobile phones brought us handy wireless communications devices but not much else. Over time as the mobile phone has evolved, they’ve become more than just a means to make phone calls. In its current incarnation, the mobile device is a phone, internet and email access-point, game system, PDA, MP3 player, calendar, and all-around must-have.
As smart phone adoption increases (exponentially, internationally, and across all demographics) the requirement for any business to build applications for mobile consumers is rapidly growing.
An application (or ‘app’) is downloadable programme which supplies rich media content via a mobile phone or iPad. This media usually includes bespoke programmes, video and still images. The app will usually be produced to work off line but can also have an online component if required. The key benefit of an ‘app’ is that is allows the user instant (international) access to a huge amount of information that’s relevant to them without having to go online. An app is also updateable by the client and detailed feedback from end users can be obtained, ideal for marketers and sales reps.
The implications for business are huge. Put simply, two years ago there were no ‘apps’, now 30% of adults have at least twelve apps on their mobile phone. Even these figures will rise exponentially as ‘smart phones’ permeate demographics such as the ‘youth’ market. Today, there are numerous companies that could, and ought, to have a mobile ready phone or iPad application.
"By 2013 , tablets and mobile devices will be the primary means for users to access the Internet" (Tim Faircliff Thomson Reuters April 2011)
Today, there are numerous companies that could, and ought, to have a mobile ready phone application. The recent rise of the use of Apps has been astonishing. Put simply, two years ago there were none, now 30% of adults have at least eleven apps on their mobile phone.
As smart phone adoption increases (exponentially, internationally, and across all demographics) the requirement for any business to build applications for mobile consumers is rapidly growing. 47% of the UK population shopped online last year spending over £38 billion. Research confirms the shift toward tablets and mobiles will soon be the primary way to contact a business on the internet.
Shoot You allow clients to take advantage of the rising demand for mobile applications be they for Android or iPhone. Using ‘Corona’, we specialise in producing bespoke, cross platform, Apps. These communicate the key features of our client’s products and services in dynamic and creative ways. Our wealth of experience (stemming from CD publishing over ten years ago) ensures a wealth of creative and technical expertise can brought to this most exciting of digital platforms.
‘Online retail sales in Europe set to jump 20% to £150 billion in 2011’
(CRR) – Feb 2010)
From an initial brief right through tor App launch, Shoot You will turn your App idea into a reality. Our team of App professionals has experience of what works (and what doesn't) and will always pitch in with helpful advice throughout your project.
For a free consultation please call Quint at Shoot You who’ll be happy to discuss any of your proposals.
Our 'Film Set Sound and Clapper Board' app containing the free digital clapper board was released in Feb 2011.
Since release we've been amazed to see it has been downloaded over 11,000 times by filmmakers wishing to use it.