Helping customers relate to JP Morgan’s financial management staff.
Above: Corporate video to inspire engagement.
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JP Morgan Brief
Most of us need our money to be successfully managed by others. Our decisions on who should do this are based on trust, confidence and an extra element specialists like JP Morgan understand.
People trust others who are real, have lives like theirs, as well as professional knowledge. Shoot You were asked to produce a video reflecting the nature of key staff, who really are quite normal.
Choosing everyday situations as the context made sense for a corporate video portraying normality. Not that anyone wanted the production to be anything other than entertaining and engaging.
JP Morgan supplied useful professional data to highlight staff background and valuable information for the spirit of the video. The lives of the people in their organisation, expressed in ways we all relate to.
A tight script had been completed, although the nature of this required extra creativity from our camera crews. Filming the everyday without this would be bland, 1950s documentary style.
From shooting staff at work, to simple situations, such as making a cup of tea, or catching the tube, different angles and camera techniques added engaging thoughts to common events.
As a corporate video for private customers, editing meant maintaining a watchable focus. Cutting and blending the footage to develop the feeling of just watching people go about their lives.
Graphics offering details on background were motion tracked onto the live footage, clear but not intrusive. A music track added in keeping with the flow and friendly feel.
Corporate video production can be about portraying strength. The objective in this case was to show humanity alongside investment skills. We understand viewers found the message useful, to engage with the staff supporting them.