A video to show how Aggreko bring perfect temperature control.
Above: Gifted performers provided with the ideal environment.
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Cirque du Soleil is perhaps the world’s best known travelling circus and Aggreko the foremost supplier of mobile power. That the two should work together for the last fifteen years is no surprise.
Aggreko asked Shoot You to produce a case study video reflecting why. Events taking place in the circus would feature, although a primary goal was to illustrate shared technical goals and quality standards.
We arranged a visit to a Cirque du Soleil venue and began to map what would be shot there. As importantly, we agreed who the key people would be, to provide on topic interview sections.
This was a corporate video production for Aggreko, a technical supplier and vital to the environment of the circus. We wanted circus management staff they support to explain the importance of control.
Aggreko’s power naturally supports backroom staff, along with lighting, sound and automation for shows. The main rationale would still be the engineered environment required for performers to be at their best.
Capturing footage of rehearsals and the wonderful performance was a pleasure. Essential elements of the backdrop for an ongoing engineering project designed to make both possible.
Engineering staff at Cirque du Soleil were as enjoyable to meet and interview. The controlled drive behind their acts reflected in their approach to management and engineering certainty.
With that in mind, we made sure to capture behind the scenes engineering sections and temperature control systems. A little drone footage of the entire circus installation topping them off.
This type of corporate video succeeds when everything you want is reflected, yet viewing time is not overly long. We hold significant data on viewer interaction and understand that three minutes is sufficient.
A core task for a post production editor is achieving the balance between content and time scale. Setting the scene and telling a story to match the brief, in a way viewers of the video will be happy with.
Once the core edit was complete, a sound track to fill in suitable sections and graphics to highlight information were added. A package tuned to the subject, an engineering project in a rare setting.
As the circus staff mentioned, the show must go on and the part Aggreko play in this came across well. The high standards required and confidence shown in Aggreko as a supplier making an ideal case study.
A study of engineering, whilst at the same time being an illustration of what this achieves and the satisfaction of a customer. We hope viewers find this corporate video as fascinating to watch as we did to make.