Aggreko operate globally and use corporate video to showcase their extraordinary work
Above: Animation and reality blend into one.
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Aggreko are the world leader in the supply of power and temperature controlled generators, supporting mining installations, or an entire city. They operate 24/7 in over 100 locations, meeting unique challenges on a daily basis.
Shoot You are proud to work closely with Aggreko, creating video to show the impact they have on communities and industry.
Apart from being great to work with, their case studies and corporate videos bring fascinating production opportunities.
In many countries, Aggreko support the national grid, as population grows, or nature interrupts supply. The Myanmar installation an example, where sufficient power to serve 70,000 families would be added in 6 weeks.
Compared to the many years permanent power facilities take to create, this is an incredible pace of operation. Time lapse video would be used to reflect the achievement.
This would meld with real world footage, animated video, motion graphics. A combined reflection of the energy the people and location offered.
The international scale of the logistical operation also needed to be emphasised and managed. Our client helpfully organising access and any permissions needed, alongside providing an accurate schedule.
Our crew spent three days filming, a good guide for this type of case study video. Production can take in interviews with key stakeholders, such as the local power company, or Aggreko personnel, or focus on the installation itself.
Time to capture B-Roll footage of the area and population can be equally important. From hand held crowd scenes, to drone shots reflecting engineering achievement, or local beauty.
Throughout this period and beyond, the time lapse footage can be building, every location shoot be reviewed. International video production means leaving with the job done, no way to just pop back.
One of the most interesting aspects of Aggreko assignments is the ‘numbers’. How much power does each location require, how long to install the generator array, how will the power serve the client.
Animated graphics are a fine and memorable way to reinforce these key points. As in this video, they can be standalone, or motion tracked onto real world platforms, such as moving vehicles.
International corporate video production is about communication. All the better when the subject matches a worldwide need, our final task simply to see this is presented in an accurate, captivating way.
Aggreko have embarked on a rolling program of standard and animated video, to demonstrate the role they play within a huge variety of market sectors.
Their videos are used online, repurposed for exhibitions, or conferences, there to help the world see the support offered. We understand the audience reaction and engagement reflect their value.