Case Study
We produced a heritage video for the Government Legal Service. This was shown at their twenty fifth anniversary conference. The video showed the heritage of the GLS alongside key events from the past 25 years.
Corporate Video
What is a corporate video?
The nature of what a corporate video is, and what it's supposed to achieve, is being completely re defined through the web.
A corporate video is perhaps the most accessible element of any website. A corporate video conveys information quickly and coherently to the audience wherever they are.
A corporate video is quickly coming to be what people expect to see on a website, especially if the target audience is less than 25 yrs old such as students or graduates.
Because the cost of video production has collapsed while the access to market has increased through the Net, a corporate video represents perhaps the best ROI in a company’s sales and marketing portfolio.
A corporate video is ‘future proof’. A corporate video can be quickly updated and re-purposed to suit other audiences. For example a sales promotion video can quickly be re-purposed for staff induction. Simply remove the sound then add graphics and it’s ideal for use at an expo or in a reception area.
What can a corporate video explicitly achieve?
In just a couple of minutes a typical corporate video can present several explicit propositions:
- 'Here are our products and services'
- 'These are the key features and benefits
- 'Testimonials: here's how we are regarded'
- 'This is who you'll be working with'
- Call to action
What can a corporate video implicitly achieve?
Through its look, feel and tone your corporate video subtly reflects the professionalism, creativity and values of your company. A corporate video presents several implicit propositions:
- ‘It shows a company is up to speed with the latest technology’.
- ‘They are prepared to innovate to achieve a goal.’
- ‘They want to communicate in a way their target audience can relate to’.
With future changes in the pipeline (e.g.HTML 5') and the inexorable rise of smart phones a company's requirement for a corporate video is quickly evolving: from a nice to have, to a need to have.
Testimonial
Just like to say a big thank you to yourself and the team. The conference videos were perfect and went down extremely well on the day. Well done!
Government Legal Service (GLS)