Concept to promote the idea of a corporate mobile support network.
Above: Five ways to mobilise customer service: See production details below.
A global communications company wanted to use video to improve staff management skills. In industries where competition is strong, they understand that mobile staff can enable flexible support and enhance customer service.
The video is about concepts more than facts, there are specific points but the task is implanting ideas. That animated video and motion graphics would be the best approach not in doubt.
The company worked alongside us to develop the detail. Helping create a script and a storyboard which could get across the benefits of remote staff in a couple of minutes.
We recorded an initial voiceover at our in house studio. To complement the narrative and as an additional guide for work to come.
Motion graphics production is about bringing text and images to life, in a way the audience relate to. For a technology company, adopting an icon format for imagery made sense. A stylised approach staff would identify with.
A series of static images were produced in line with the storyboard, filling the detail of each section. We took the idea of a music track to a real track, in sync with the message beginning to unfold.
The graphics were brought to life, with initial animation, subtle transitions and of course, motion. For a training video, smoothness of message counts, not surprises, or effects for their own sake. Timing of delivery is part of this, finalised at the next stage.
Completing an animated video production revolves around timing and quality. Subtle edits, including any adjustment to the music track, recording the narration again using professional voiceover. This video then ready to meet a professional audience.
Our client knew the power of video, using this for clients and staff to tell their stories on the corporate website. We understand their animated training videos had equal success.
Although pure animated video is compelling, there can also be situations where incorporating this with real world footage makes sense. Investor relations videos are not a bad example, where a rounded picture is required and motion graphics can be used to telling effect, to emphasise key points.
Whether video is for staff development, external training, or any form of corporate message, the ability to transmit to mind a picture which stays there is a unique asset.