Asendia wanted to explain global opportunities to m-commerce companies.
Above: Animated graphics explaining international distribution: See production details below.
Asendia Production Brief
Asendia are a division of Swiss Post and La Poste, making direct mail deliveries to 220 countries worldwide. A large part of their target business is online retailers and they wanted to help them focus on mobile users.
Shoot You’s brief was to create a 3 minute animated video, using motion graphics and infographics, to demonstrate the growth and global potential of mobile commerce.
Animation and motion graphics are speciality areas for us, we were pleased to have a client who had already decided they matched their needs. Their topic an excellent use case.
Asendia worked with us to create a polished script, reflecting the opportunity for retailers and the support they offer.
A storyboard came next, reflecting each scene and incorporating graphics supplied by the client. A useful base for us to work with and designed to complement the narrative.
We turned the script into an initial voiceover recording, used as a guide for our artists. Ready to create new still images in keeping with those supplied and complete the story.
This remains at the core of all work. Creativity and skill matter but achieving the aims set out and clarity of message are the decision makers.
A bespoke music track was created to match the flow of the video and a static video completed, ready for our animators to begin their magic.
Motion graphics production has been described as animated video on steroids, although multi layered animation is an equally good description.
The voiceover, music track and static images remained a guide, gradually worked up, extra facets of animation added at each stage. The objective in this case to constantly enhance the experience, without losing the narrative.
As complex as this video is in a technical sense, final edits were actually minimal. Just a few tweaks to ensure perfect timing on the scenes and music.
The initial narration then replaced by professional voiceover in the Shoot You recording studio. A satisfying animated video ready to go.
We provided the video in HD formats for the Asendia website and social media. Apologies for immodesty but the client wanted to share their opinion:
“Guys, really well done. Terrific motion graphics (way better than our competitor). Thanks so much, another brief on the way!”