Explaining corporate IT support in a system neutral, yet clear and memorable way.
Above: An animated system to carry a helpful message
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Advance7 help corporate clients and public bodies maintain their IT systems. Offering tools which identify transient, or longer term glitches and provide solutions to bring stable performance.
They required a video for their core service, brief yet inclusive, in terms of opportunity and the variety of systems they support.
Choosing any specific system may have left people identifying with this, rather than focusing on the message. A decision soon taken to make the entire production in animated video.
The IT hardware you see is meant to look real in a general way but is an animated model. Neutral in a technical sense, yet a sound platform for other forms of animation to be blended in.
Our client’s technical and marketing staff had helped create a tight script. Soon turned into a preliminary voiceover, with an initial music track.
A useful base for our animators to establish the environment model, then enhance this with a mix of subtle and dynamic transitions.
Alongside the voiceover, motion graphics were introduced to emphasise key points. Again a suitable mix of transparent, half and full screen additions.
Thanks to liaison with our client and the detailed work of our animators, the production video came out close to complete.
Timing still matters, to give clarity and a good impression. Small tweaks were made to ensure an absorbing viewing experience.
With the video perfected, the voiceover was recorded again professionally and the score fully syncronised. A balanced message in place, sufficiently technical to interest IT staff, yet easy to understand for other decision makers.
This animated video figures prominently on the Advance7 website, is useful for presentations and easily edited for social media. An all round sales tool we understand viewers find helpful.