Helping BlackRock explain a financial concept to potential investors.
Above: Animated video explaining absolute return investing.
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As global leaders in investment, Blackrock find that individual videos for the funds they run help draw clients in. By enhancing the position of their brand and making complex concepts easy to understand.
As part of a series, they commissioned Shoot You to produce a video on the Absolute Return Fund offered by their Australian office.
Animated video in general and hand drawn animation in particular are a great approach to simplify information, yet make this memorable.
The approach soon adopted for this video and a detailed script created, thanks to the helpful financial and communications staff at Blackrock.
Alongside the written script, we normally record a voiceover as an animation guide. An ideal base to take first stage ideas and turn them into a complete message.
Our animators truly enjoy creating hand drawn animated videos, the script is the key but they can still let loose their imagination and skill.
The approach in this case, of appearing to draw live, is perfect for holding viewers. A complete script for them brought to life within days, in a more or less final video.
The prime task is to ensure accurate syncronisation for viewers of this type of video, to help maintain attention. By nature, a financial outline tends to build, from background to detail of the offer and then to opportunity.
With this animated video timed to perfection and the voiceover professionally recorded, a clear message was ready to roll.
Alongside presentations, Blackrock use the video on their website. Their chosen title “Making sense of absolute return investing” chimes well with clients. Valuable information for them and a useful aid for staff supporting them.