An EU production to create a message for an international community.
Above: Supporting parents and their children: See production details below.
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EU Commission Brief
Shoot You previously worked with the BBC to produce a dramatised, multi language video for the EU, on parental child abduction.
This production would extend the theme, focused on actions and sources of advice, to prevent parents feeling they needed to take drastic action.
Videos of this nature should be short and clear, in this case there were also language barriers to transcend. Animated video was a quickly agreed choice, a great way to make concepts easy to understand.
International video production may use an initial language but should focus on the real purpose. Crossing cultural barriers as well as linguistic.
Our clients and staff worked together, to create a script all viewers would understand and to emphasise the international support available. A detailed storyboard then produced to match the script.
We recorded an initial voiceover in our sound studio, to act as a guide for content and timing, before creating a series of still images.
This allowed a matching music track to be composed, taking the production to the stage of a more or less complete static video.
Animated video tells a story well when the actions this offers fit with logical concepts. The characters in this case were stylised, yet made to act in a way people could easily relate to.
Final colours, transitions and actions also carefully selected to make the video non threatening. A subject needing to be approached in a friendly way.
Good animated video production tends not to require much final editing. More about synchronising all the elements, including the music track, then a professional recording of the narration.
This international video soon ready to go, a memorable and useful message, shown in 80 seconds of pleasant viewing.
Little change was needed, before versions were translated into 27 languages. The balance between simplicity and focus suiting most audiences.
The video was well received by the EU and by viewers, the vast majority watching from beginning to end. International information understood by all.