Motion graphics making complex support easy to understand
Above: Explaining the value of private equity investment: See production details below.
Private Equity companies offer finance and hands on support, in return for an equity stake in growing companies.
LPEQ is an organisation which represents over 200 private equity providers, they asked Shoot You to produce a video describing what their members do.
Format is a first decision and in this case, easily agreed. Animated video with motion graphics an ideal way to explain quite complex concepts, in a brief, understandable video.
Turning the diverse nature of LPEQ members work into precise content required their assistance. To jointly produce an initial script covering salient points and a storyboard to match.
An initial voiceover was recorded in our sound booth, acting as a guide for matching video content. A series of still images created to represent each concept, a draft animatic.
A musical score a further move towards completion, fitting with the path of the video and the narrative. The message then coming together in a relatively static format.
The stage where the animatic becomes true animated video and in this case, far more. Motion graphics melded into core animation, to give the video production extra appeal and a clear message.
For a video on the subject of investment, we focused on clarity and creating a vibrant feel, whilst using largely pastel colours. Seeking a finished article which deserved attention, without being gaudy, or brash.
With the animated video complete, just adjustment to the score needed and a few final edits, to ensure viewers saw a natural flow of content.
The guide narrative then replaced by a professional voiceover and the complete animated video supplied in requested formats.
The animation was very well received by LPEQ. Used online by them and with their agreement, by a number of their member organisations. A complete, easily viewed introduction to their services, in 4 minutes.