How explainer videos with memorable messages can be created
Explainer videos are an important marketing tool for any business, to showcase what they do and who they are. They can be equally valuable internally, to build corporate culture, or enhance skills.
In this video production case study, we illustrate the process used to produce a series of training videos. Helping our client improve their sales training through clear, memorable messages for staff.
A few snippets of completed animation are shown with preliminary voiceover, to give a flavour of the finished product. The final series covered subjects ranging from creating first proposals, to using a negotiation planning tool.
Liasing closely with a client is our first and most vital step for this type of video. We explain the range of creative possibilities, core information in the script needs to be as they wish.
Heineken have a wealth of sales knowledge and experienced trainers. Their input helped keep the script on track and ensured staff could learn to improve sales performance.
By mutual agreement, their wish to do so would be enhanced by creating a central character for the video. Everyone felt Alberto offered a great way to make sure details stayed in mind.
Firstly, we produced detailed storyboards, an initial voiceover of the script helping our artists stay on track. When our client was happy, the animation began.
Animation sequences can take time to render, layers often coming together into a composite format. The most important element throughout is to keep the viewer in mind.
Once our production team felt they had achieved the required look, key elements were prominent and the whole production had a natural feel, time for the next stage.
If this type of video does not flow naturally in the eye, you will lose viewers. We ensured every video in the series filled this need, timing perfected, only the message to focus on.
Music tracks were composed with a central theme, adjusted a little for different topics. The voiceover of each animated video then professionally rerecorded, an essential touch in a final polish.
Worth noting that the voiceover and graphics within this video can easily be recreated in different languages. Alberto can be an international character, for a multi national company.
Beyond great video to watch, the prime need was bringing simplicity to complex messages and making them memorable. A task achieved and we believe Alberto will be a perfect trainer.
We hope you found background on how we brought him to life useful. By all means see more of our animated videos, or get in touch if you feel that the process could help with your project.