Black Rock financial services video to demystify long-short investing.
Above: Long-short investing clearly explained: See production details below.
Black Rock wanted a clear way to demonstrate the world of long-short investing to potential clients. Private investors found the concept hard to understand, even though the principles of the system are straightforward.
At any time and especially in a difficult market, long-short investing can be a successful approach. Shoot You were commissioned to produce a video explaining the approach and how Black Rock’s clients could benefit.
Hand drawn animated video was chosen for the unique accessibility, clarity and audience engagement this offers.
We have produced a substantial number of hand drawn explainer videos, with great success across a wide range of products and services. Often turning reams of information into one, easy to watch video.
They are particularly valuable for scientific, medical, or financial services. Our client agreed this would be a great approach, their marketing department working with us to create a guideline storyboard and script.
The script was recorded as a voiceover by one of our in house narrators. A useful guide for the production of still images by our animators, to represent every aspect of the subject to be explained.
We continued to liaise with Black Rock, a final set of images were agreed, then an initial animation produced in time with the voiceover.
With so much information to communicate, the choreography between voiceover and animation needed to be absolutely perfect.
However, the joy of hand drawn animation is that where content adjustment is required, more images can quickly be produced.
The final version was translated and revoiced into French, Italian, German and Mandarin, for Black Rock’s international clients.
Any editing needed to match languages easily achieved with substitute images, a further strength of hand drawn animation. Unsurpassed for international understanding and appeal.
This animated video was a communications success. A financial concept made easy to understand, the English version alone watched by over 20,000 potential Black Rock clients to date on youtube. Hand drawn animation really is the king of explainer videos.