A video demonstrating Aggreko’s ability to supply power in remote areas
Above: Dynamic animation to showcase process: See production details below.
Aggreko are world leaders in the supply of power generation and temperature control equipment. They work in a wide range of market sectors, including excavation and mining.
The Indaba Mining Conference in Cape Town is an international event. Aggreko wanted a video to capture their ability to supply power wherever needed (e.g. a new mine) meet industry standards and work in an environmentally friendly way.
We could have shot real world video at an installation but our client rightly wanted a video with a unique feel and a clear, understandable message. Exhibition stands and the people passing them are transitory, attention grabbing helps.
Animated video was a logical choice. To maintain the international feel, symbolism would be easily recognised without being too toy like and voiceover would be left off, the video pulled together by pace and a good background track.
The complex technical aspects of the process had to be understood by our staff. They consulted closely with Aggreko, to winnow down the video to the right constituent parts, an outline script.
A series of still images were worked up to represent the equipment involved in the construction and development of a mining site. Through continuing consultation with our client, the images evolved into an accurate but playful, spirited story.
With the format finalised, animation began in earnest. Aggreko pride themselves on having a quasi-military approach to their installation process, the rhythm and nature of the images reflected this.
Due to tight timelines, the animation was delivered in a series of sections for sign off. This allowed subsequent sections to approach final animation, with any tweaks needed easily carried through.
The entire animation took just two weeks to produce, the prime role of post production being to ensure a perfect flow for viewers and sustained interest. Helped by a background track timed to the action on screen.
This animated video production was a stunning success at the mining exhibition. The ‘charming’ look and feel delighted our client’s audience, leaving a memorable message in mind.
The video has since been repurposed, used not only at exhibitions, or conferences but widely on social media, by Aggreko and their global affiliates.