A range of technical services made easy to understand for Viatel
Above: International connectivity explained: See production details below.
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Viatel was founded in 1991 and is a leading global supplier of ICT services. They were still relatively new to video as a promotional message.
Shoot You were approached to create a suite of videos. Explaining products and services the company offers, transmitting the corporate ethos of a supportive company.
The example shown above is the lead in, explaining Viatel’s background and giving a clear picture of their standing in the industry.
Viatel offer a vast range of services, including quite complex concepts. A natural decision that animated video and motion graphics specifically would be the best solution.
A perfect way to demonstrate their portfolio, make subjects which can be hard to picture easier to understand. Also a natural match for the technology they focused on.
Their brand requirements needed to be followed, along with the ethos of a dynamic, creative organisation. Viatel worked with us to write a positive script and an initial storyboard.
The script became a guideline voiceover track, acting as a template for a series of still images. Each one a fractional message, in a chain describing Viatel’s comprehensive service.
A music track came next, created in sync with the voiceover and a now well understood slide progression. The project then at the equivalent stage of a still video.
This production needed a factual and technical base, portrayed in a format representing progression. A good description of our animators work, each section made to flow with easy to grasp information, at a constant pace.
The text in this video far from boring, working with the visual symbols to bring messages to life. A final animated video produced which would draw viewers in and help them remember key facts.
The final stage to ensure there were no jarring moments, just natural fluency. Slight edits, the music track perfected and the guideline script recorded again by a professional voiceover artist.
Viatel were keen to see a finished video and we were able to produce this one for them in less than 10 days. Beyond their expectations we were told, our team pleased they and their clients enjoyed the clear message, the purpose of corporate video production.