An educational video for the United Nations World Food Programme
Above: How remote aid workers connect to the web: See production details below.
Infectious disease is probably a greater threat to humanity than nuclear war, yet we remain poorly prepared for the next pandemic. The 2014 Ebola outbreak an indication, killing thousands.
Selfless aid workers reacted to help there and were supported in their success by the latest technology. The web a key factor, allowing UN agencies and hospitals to track the spread of the disease, or offer patients a speedy diagnosis.
The World Food Programme required a video to inform relevant agencies of the vital requirement to install ET clusters. The most viable way to establish an internet connection, wherever you are.
Animated video is an international language and one which makes concepts easy to understand. All were agreed this would be the best approach.
We worked with our client to develop a script to communicate the importance of ET clusters as part of humanitarian aid. The script then able to act as a guide for the video production.
A series of still images were created to develop each point. Shared with the client on an ongoing basis, to ensure accuracy and continuity. Animated video is best produced to a tight script, the images forming a useful base for this.
The script was recorded as a temporary voiceover, to provide timing for animating the still images against the track.
Any imperfections in flow this revealed were quickly resolved, by subtle use of animated transitions and a little supplementary text.
Animated video production is about timing and this stage is for a final polish. The voiceover was recorded by a professional artist, a few tweaks ensured the animation sat in harmony with the recording.
Voice alone can sometimes be an answer, although in this case, a suitable music track was melded in, to enhance the emotional feel of the animation.
The video is being used to inform NGOs and government agencies. As part of field operations, this has proved invaluable and has helped engage local military expertise, to construct ET clusters.
Although originally produced for the WFP, this animation has been adapted for use by a host of other agencies, including Save the Children, Oxfam, Net Hope and World Vision.